Postgraduate Certificate in Digital Marketing
-- ViewingNowThe Postgraduate Certificate in Digital Marketing is a comprehensive course that provides learners with essential skills for career advancement in the digital marketing industry. This course covers key areas including social media, search engine optimization, content marketing, and data analytics, enabling learners to develop and implement effective digital marketing strategies.
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โข Digital Marketing Fundamentals: Introduction to digital marketing, its importance, and impact on businesses. Understanding the digital marketing landscape and key trends.
โข Search Engine Optimization (SEO): Learning the best practices for SEO, on-page and off-page optimization techniques. Understanding the basics of keyword research and link building.
โข Pay-Per-Click (PPC) Advertising: Understanding the principles of PPC advertising, how to create effective ad campaigns, and optimize ad spend. Exploring different ad platforms such as Google Ads and Bing Ads.
โข Social Media Marketing: Learning how to create and execute social media marketing strategies. Understanding the different social media platforms, their audience, and best practices.
โข Content Marketing: Understanding the importance of content marketing and how to create effective content strategies. Exploring different types of content and their impact on digital marketing.
โข Email Marketing: Learning how to create and execute effective email marketing campaigns. Understanding the importance of email list building, segmentation, and automation.
โข Web Analytics and Data Analysis: Understanding the basics of web analytics, how to collect and interpret data, and use it to make informed decisions. Exploring different analytics tools such as Google Analytics and Adobe Analytics.
โข User Experience (UX) and Conversion Rate Optimization (CRO): Learning the principles of UX and CRO, how to create user-friendly websites, and optimize them for conversions. Understanding the importance of A/B testing and its impact on website performance.
โข Mobile Marketing: Understanding the principles of mobile marketing and how to create effective mobile marketing strategies. Exploring different mobile marketing channels such as SMS, push notifications, and in-app messages.
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