Graduate Certificate in Online User Behavior
-- ViewingNowThe Graduate Certificate in Online User Behavior is a comprehensive program designed to equip learners with essential skills to analyze user behavior in the digital space. This course is vital in today's data-driven world, where understanding user behavior is critical for businesses to thrive online.
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โข User Behavior Analytics – An introduction to user behavior analytics, its applications, and methods for collecting and analyzing data to understand user behavior in online environments. โข Web Psychology – The study of how individuals think, feel, and act online, including cognitive biases, heuristics, and emotional responses to web design and online content. โข User Experience (UX) Design – The principles and practices of user experience design, including user research, information architecture, interaction design, and usability testing. โข Online Persuasion Techniques – The use of persuasive techniques in online environments, including social proof, authority, scarcity, and reciprocity, and their impact on user behavior. โข Data Visualization – The principles and practices of data visualization, including data preparation, chart selection, visual encoding, and design principles. โข Ethics in Online User Behavior – The ethical considerations surrounding the collection, analysis, and use of online user behavior data, including privacy concerns, informed consent, and data security. โข Web Analytics &ndamp; Metrics – The measurement and analysis of website traffic and user behavior, including key performance indicators (KPIs), conversion rates, and bounce rates. โข A/B Testing & Multivariate Testing – The principles and practices of A/B testing and multivariate testing, including experiment design, data analysis, and interpretation of results.
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