Professional Certificate in Mandarin for Inbound Marketing
-- ViewingNowThe Professional Certificate in Mandarin for Inbound Marketing is a comprehensive course designed to equip learners with the essential skills to excel in today's globalized business landscape. This program combines the power of Mandarin language proficiency and inbound marketing techniques to help learners connect with the lucrative Chinese market.
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GBP £ 140
GBP £ 202
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โข Unit 1: Introduction to Mandarin for Inbound Marketing • Understanding the importance of Mandarin in today's global market • Overview of the course
โข Unit 2: Mandarin Pronunciation • Learning Pinyin • Tone and sound recognition
โข Unit 3: Basic Mandarin Grammar • Sentence structure • Particles and markers
โข Unit 4: Vocabulary Building for Inbound Marketing • Common marketing terms in Mandarin • Building a strong foundation
โข Unit 5: Writing for Inbound Marketing in Mandarin • Simplified Chinese characters • Writing styles and techniques
โข Unit 6: Cultural Understanding • Chinese business etiquette • Social norms and values
โข Unit 7: Digital Marketing in China • Overview of Chinese digital marketing landscape • Popular platforms and channels
โข Unit 8: Content Creation in Mandarin • Writing for various formats • Translation and localization strategies
โข Unit 9: Social Media Management in Mandarin • Best practices for Chinese social media • Building and engaging with Chinese audiences
โข Unit 10: Analyzing and Optimizing Mandarin Marketing Campaigns • Understanding Chinese data analytics • Continuous improvement strategies
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