Graduate Certificate in SEO for Digital Business
-- ViewingNowThe Graduate Certificate in SEO for Digital Business is a crucial course designed to meet the growing industry demand for SEO specialists. This program equips learners with essential skills to excel in digital business, where search engine optimization plays a pivotal role in online visibility and success.
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โข Fundamentals of SEO: Introduction to search engine optimization, including organic search, keyword research, and on-page optimization.
โข Technical SEO: Examination of technical aspects of SEO such as website architecture, site speed, mobile optimization, and XML sitemaps.
โข Content Strategy for SEO: Development of a content strategy that aligns with SEO goals, including content creation, curation, and distribution.
โข Link Building and Off-Page SEO: Strategies for building high-quality backlinks and off-page optimization techniques, such as social media and influencer marketing.
โข Analytics for SEO: Analysis of website traffic, engagement, and conversion using tools such as Google Analytics and Search Console.
โข Local SEO: Optimization techniques for local search results, including Google My Business and online reviews.
โข SEO for E-commerce: Best practices for optimizing e-commerce websites, including product descriptions, user reviews, and schema markup.
โข Advanced SEO Strategies: Exploration of advanced SEO topics, such as voice search, artificial intelligence, and machine learning.
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