Postgraduate Certificate in Multichannel Social Media Strategy
-- ViewingNowThe Postgraduate Certificate in Multichannel Social Media Strategy is a career-advancing course designed to equip learners with essential skills for the modern digital landscape. This program emphasizes the importance of multichannel social media strategies in today's interconnected world, where businesses strive to engage with their customers across various platforms.
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โข Unit 1: Introduction to Multichannel Social Media Strategy
โข Unit 2: Understanding Social Media Platforms and their Algorithms
โข Unit 3: Content Creation and Curation for Social Media
โข Unit 4: Social Media Analytics and Metrics
โข Unit 5: Paid Social Media Advertising and Campaign Management
โข Unit 6: Social Media Crisis Management and Escalation Protocols
โข Unit 7: Integrating Social Media with Overall Marketing Strategy
โข Unit 8: Ethics and Legal Considerations in Social Media
โข Unit 9: Emerging Trends and Future of Multichannel Social Media
โข Unit 10: Capstone Project: Developing and Implementing a Multichannel Social Media Strategy
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