Postgraduate Certificate in MBA in E-business Management
-- ViewingNowThe Postgraduate Certificate in MBA in E-business Management is a career-advancing course designed to equip learners with essential skills for success in the digital business world. This certificate program focuses on the increasingly critical area of e-business, providing students with a deep understanding of the strategic, operational, and managerial issues related to electronic commerce.
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โข E-Business Strategy: Fundamentals of e-business, developing and implementing e-business strategies, digital transformation.
โข E-Commerce Management: E-commerce platforms, online retailing, business-to-business (B2B) and business-to-consumer (B2C) models, supply chain management.
โข Digital Marketing: Search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing.
โข Data Analytics for E-Business: Data collection, analysis, and interpretation, big data, data-driven decision making.
โข Cybersecurity for E-Business: Network security, information security, risk assessment, incident response.
โข E-Business Law and Ethics: Legal and ethical issues in e-business, intellectual property, privacy, data protection.
โข Emerging Technologies in E-Business: Artificial intelligence (AI), machine learning, internet of things (IoT), blockchain.
โข International E-Business: Global e-commerce, cross-cultural communication, international laws and regulations.
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