Undergraduate Certificate in Predictive Digital Marketing
-- ViewingNowThe Undergraduate Certificate in Predictive Digital Marketing is a career-enhancing course designed to equip learners with the latest digital marketing skills, including data analysis and predictive modeling. This certificate program emphasizes the importance of understanding consumer behavior and using data-driven strategies to optimize marketing campaigns.
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โข Digital Marketing Fundamentals: Introduction to digital marketing, channels, strategies, and key metrics.
โข Data Analysis for Digital Marketing: Understanding data analysis, statistics, and tools for data-driven decision making.
โข Predictive Analytics in Marketing: Overview of predictive analytics, its applications, and techniques in digital marketing.
โข Customer Relationship Management (CRM) and Predictive Marketing: Exploring the role of CRM in predictive marketing, customer segmentation, and targeting.
โข Marketing Attribution and Predictive Modeling: Understanding marketing attribution, multi-touch attribution, and predictive modeling.
โข Predictive Analytics Tools and Platforms: Hands-on experience with popular predictive analytics tools and platforms.
โข Data Visualization and Reporting: Creating data visualizations, reports, and dashboards for predictive marketing insights.
โข Ethics and Privacy in Predictive Marketing: Examining the ethical considerations and privacy concerns in predictive marketing.
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