Postgraduate Certificate in Intercultural SMB Marketing
-- ViewingNowThe Postgraduate Certificate in Intercultural SMB Marketing is a career-advancing course designed for marketing professionals in the globalized business world. This program focuses on the critical skills necessary to develop and implement effective marketing strategies for Small and Medium Businesses (SMBs) in an international context.
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Unit 1: Global Marketing & Intercultural Communication
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Unit 2: Cultural Intelligence & SMB Marketing
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Unit 3: Market Research in a Multicultural Context
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Unit 4: Cross-Cultural Advertising Strategies
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Unit 5: Localization & Transcreation for SMBs
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Unit 6: Social Media & Digital Marketing in Intercultural Contexts
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Unit 7: Intercultural Brand Management & Identity
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Unit 8: Diversity, Equity, & Inclusion in SMB Marketing
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Unit 9: Ethical Considerations in Intercultural Marketing
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Unit 10: Case Studies in Intercultural SMB Marketing
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