Graduate Certificate in Web Typography for Advertising
-- ViewingNowThe Graduate Certificate in Web Typography for Advertising is a compact, industry-focused course that empowers learners with essential skills in web typography tailored for the advertising industry. This certificate course emphasizes the importance of typography in effective digital communication, bridging the gap between theory and practice.
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โข Web Typography Fundamentals: Understanding the basics of web typography, including typographic terminology, font anatomy, and the importance of typography in web design. โข Font Selection and Pairing: Learning how to choose and pair fonts for the web, including considerations for readability, legibility, and branding. โข Type Scales and Measure: Understanding the principles of type scales, modular scales, and measure (line length) to create harmonious and readable typographic systems. โข Responsive Web Typography: Implementing responsive web typography using media queries, viewport width, and other techniques to optimize type for different devices and screen sizes. โข Web Font Formats and Performance: Exploring different web font formats, such as WOFF and WOFF2, and best practices for optimizing font performance and reducing page load times. โข Typographic Accessibility: Ensuring web typography is accessible to all users, including those with visual impairments, using proper contrast, font size, and other techniques. โข Type and User Experience: Understanding the role of typography in user experience (UX) design, including how type can influence mood, tone, and user behavior. โข Advanced Web Typography Techniques: Delving into advanced typographic techniques, such as ligatures, kerning, and tracking, to enhance web typography and create unique design elements.
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