Graduate Certificate in Ethnographic User Research
-- ViewingNowThe Graduate Certificate in Ethnographic User Research is a vital course for professionals seeking to understand user behavior and improve product design. This program meets the growing industry demand for experts skilled in ethnographic research, a user-centered design approach that studies users in their natural environments.
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โข Ethnographic Research Methods: introduction to ethnographic research, data collection and analysis techniques, cultural immersion, and fieldwork.
โข User Experience (UX) Design Principles: user-centered design, UX design process, usability testing, and accessibility.
โข Qualitative Research Analysis: data coding and categorization, thematic analysis, and interpretation of qualitative data.
โข Cross-cultural Communication: cultural values and norms, verbal and non-verbal communication, and ethical considerations in cross-cultural research.
โข Design Thinking: human-centered design, empathy, ideation, prototyping, and testing.
โข Advanced Ethnographic Research: longitudinal research, remote research, and mobile ethnography.
โข Data Visualization: data storytelling, visual representation of ethnographic data, and infographics.
โข User Research for Product Development: user research methods in product development, user feedback, and iteration.
โข Ethics in Ethnographic Research: informed consent, confidentiality, and ethical considerations in data analysis and reporting.
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