Postgraduate Certificate in Ethical Promotional Marketing
-- ViewingNowThe Postgraduate Certificate in Ethical Promotional Marketing is a comprehensive course that emphasizes the importance of ethical marketing practices in today's business landscape. This course is designed to meet the growing industry demand for professionals who can create effective marketing campaigns while adhering to ethical standards.
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⢠Ethical Foundations in Promotional Marketing: Understanding the ethical principles that guide promotional marketing practices. This unit covers topics such as honesty, transparency, fairness, and respect for consumer autonomy. It also explores the role of professional codes of conduct and industry self-regulation in promoting ethical marketing.
⢠Consumer Protection Laws and Regulations: An overview of the legal framework that governs promotional marketing practices. This unit covers topics such as false advertising, deceptive pricing, and privacy violations. It also explores the role of government agencies and consumer advocacy groups in enforcing consumer protection laws.
⢠Digital Marketing Ethics: Examining the ethical challenges and opportunities presented by digital marketing channels such as social media, email, and mobile apps. This unit covers topics such as online privacy, data security, and native advertising. It also explores the role of platform policies and industry best practices in promoting ethical digital marketing.
⢠Cultural and Social Contexts of Promotional Marketing: Analyzing the cultural and social factors that influence promotional marketing practices. This unit covers topics such as diversity, inclusivity, and sustainability. It also explores the role of ethical leadership and corporate social responsibility in shaping marketing strategies that align with cultural and social values.
⢠Ethical Perspectives on Promotional Marketing Research: Evaluating the ethical implications of promotional marketing research methods. This unit covers topics such as informed consent, data privacy, and research ethics committees. It also explores the role of ethical guidelines and professional standards in promoting responsible marketing research.
⢠Marketing Ethics and Stakeholder Theory: Applying stakeholder theory to marketing ethics. This unit covers topics such as stakeholder analysis, stakeholder management, and stakeholder engagement. It also explores the role of ethical communication and collaboration in building trust and reputation with stakeholders.
⢠Ethical Decision-Making in Promotional Marketing:
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