Graduate Certificate in Business Development during Pandemic

• Business Development Strategy in a Pandemic: This unit will cover the development and implementation of business development strategies during a pandemic, focusing on adaptability and resilience.
• Digital Marketing & Sales: This unit will explore the latest digital marketing and sales techniques, emphasizing online lead generation, social media marketing, and e-commerce strategies.
• Crisis Management & Communication: This unit will teach students how to manage and communicate during a crisis, focusing on building trust, maintaining reputation, and ensuring business continuity.
• Remote Work & Virtual Teams: This unit will cover best practices for managing remote teams, including communication, collaboration, and productivity tools, as well as strategies for building and maintaining a positive company culture in a virtual environment.
• Financial Management & Forecasting: This unit will teach students how to manage and forecast finances during a pandemic, including cash flow management, financial modeling, and scenario planning.
• Innovation & Entrepreneurship: This unit will cover innovation and entrepreneurship in times of crisis, including ideation, prototyping, and launching new products and services in a rapidly changing market.
• Legal & Ethical Considerations: This unit will cover legal and ethical considerations during a pandemic, including contract law, data privacy, and ethical decision-making.
• Stakeholder Management: This unit will teach students how to manage and engage with stakeholders during a pandemic, including customers, suppliers, investors, and regulators.