Postgraduate Certificate in Strategic Planning and Business Strategy
-- ViewingNowThe Postgraduate Certificate in Strategic Planning and Business Strategy is a vital course that equips learners with essential skills for career advancement in today's fast-paced and competitive business environment. This certificate course focuses on enhancing learners' ability to analyze the competitive landscape, develop robust business strategies, and implement effective plans to achieve organizational goals.
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⢠Strategic Analysis and Intelligence: This unit covers the analysis of internal and external environments, identifying strategic issues, and using strategic intelligence to inform decision-making.
⢠Formulation of Business Strategy: This unit explores various strategic options, the development of a strategic plan, and the role of mission, vision, and objectives in formulating a business strategy.
⢠Implementation of Business Strategy: This unit covers the implementation of a strategic plan, including resource allocation, leadership styles, and organizational culture.
⢠Strategic Change and Innovation: This unit examines the role of innovation in business strategy, managing change, and adapting to a dynamic business environment.
⢠Corporate Strategy and Governance: This unit explores corporate strategy, governance structures, and the role of boards and stakeholders in strategic decision-making.
⢠Strategic Risk Management: This unit covers risk identification, assessment, and management in the context of business strategy.
⢠Strategic Performance Management: This unit explores the use of performance metrics, benchmarking, and balanced scorecards to monitor and evaluate strategic performance.
⢠Mergers, Acquisitions, and Alliances: This unit examines the role of mergers, acquisitions, and alliances in business strategy, including the strategic rationale, due diligence, and integration.
⢠Strategic Marketing: This unit explores the role of marketing in business strategy, including market segmentation, targeting, positioning, and the use of marketing metrics.
⢠Global Business Strategy: This unit examines the challenges and opportunities of developing and implementing a global business strategy, including cultural, economic, and political differences.
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