Professional Certificate in Email Marketing Etiquettes
-- ViewingNowThe Professional Certificate in Email Marketing Etiquettes is a comprehensive course designed to empower learners with the essential skills required in the modern digital marketing landscape. This program focuses on the importance of email marketing etiquettes, ensuring that students understand the nuances of creating effective, engaging, and appropriate email campaigns.
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⢠Email Marketing Basics: Understanding the fundamentals of email marketing, including its importance and benefits.
⢠Email List Building: Strategies for building an email list, including opt-in forms, lead magnets, and content upgrades.
⢠Email Segmentation and Personalization: Techniques for segmenting email lists and personalizing email content to increase engagement.
⢠Email Design and Layout: Best practices for email design and layout, including mobile optimization and visual hierarchy.
⢠Copywriting for Email Marketing: Writing compelling email copy that drives action, including subject lines, calls-to-action, and storytelling.
⢠Email Deliverability: Strategies for improving email deliverability, including list hygiene, authentication, and spam compliance.
⢠Email Analytics and Metrics: Measuring the success of email marketing campaigns, including open rates, click-through rates, and conversions.
⢠Email Marketing Automation: Using automation to streamline email marketing efforts, including welcome emails, abandoned cart emails, and re-engagement campaigns.
⢠Legal and Ethical Considerations: Understanding legal and ethical considerations in email marketing, including privacy policies, spam laws, and unsubscribe processes.
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