Undergraduate Certificate in Retail Location Analytics
-- ViewingNowThe Undergraduate Certificate in Retail Location Analytics is a career-boosting course, designed to equip learners with essential skills in data-driven decision making for retail operations. This certificate course focuses on the importance of location analytics in the retail industry, addressing key challenges and opportunities in site selection, market planning, and customer experience optimization.
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⢠Introduction to Retail Location Analytics: Fundamentals of retail location analytics, understanding the role of data in business decisions, spatial data analysis, and location intelligence.
⢠Data Collection and Management: Techniques for collecting and managing retail data, data cleaning and preprocessing, data sources for retail location analytics.
⢠Data Visualization: Techniques for visualizing retail data, data storytelling, data visualization tools and software.
⢠Site Selection and Analysis: Methods for site selection, customer profiling, competitor analysis, and cannibalization analysis.
⢠Market Potential and Trade Area Analysis: Techniques for estimating market potential, defining trade areas, and understanding customer behavior.
⢠Spatial Statistics and Modeling: Overview of spatial statistics, spatial regression, and spatial econometrics in retail location analytics.
⢠Retail Performance Metrics: Key performance metrics for retail locations, sales forecasting, and performance evaluation.
⢠Ethics and Privacy in Retail Location Analytics: Ethical considerations in retail location analytics, privacy concerns, and legal considerations.
⢠Emerging Trends in Retail Location Analytics: Overview of emerging trends in retail location analytics, including online-offline integration, mobile data, and social media analysis.
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