Undergraduate Certificate in Growth Hacking Metrics
-- ViewingNowUndergraduate Certificate in Growth Hacking Metrics: This certificate course is crucial for individuals seeking to master data-driven marketing strategies and techniques. It is designed to provide students with a comprehensive understanding of growth hacking metrics, a highly sought-after skill in today's digital marketing landscape.
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⢠Growth Hacking Metrics Fundamentals: Understanding the basics of growth hacking metrics, including key performance indicators (KPIs), funnel analysis, and cohort analysis.
⢠Data-Driven Decision Making: Utilizing data to make informed decisions, including data collection, processing, and interpretation.
⢠Acquisition Metrics: Measuring and analyzing user acquisition, including customer acquisition cost (CAC) and churn rate.
⢠Activation Metrics: Measuring and analyzing user activation, including conversion rate and bounce rate.
⢠Retention Metrics: Measuring and analyzing user retention, including customer lifetime value (CLV) and net promoter score (NPS).
⢠Referral Metrics: Measuring and analyzing user referrals, including viral coefficient and referral rate.
⢠Revenue Metrics: Measuring and analyzing revenue, including monthly recurring revenue (MRR) and average revenue per user (ARPU).
⢠Experimentation and Optimization: Designing and implementing growth experiments, including A/B testing and multivariate testing.
⢠Growth Hacking Tools and Platforms: Utilizing growth hacking tools and platforms to automate and scale growth efforts.
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