Postgraduate Certificate in Corporate Integrated Marketing Communication
-- ViewingNowThe Postgraduate Certificate in Corporate Integrated Marketing Communication is a career-advancing course that equips learners with essential skills in strategic communication and marketing. This program emphasizes the importance of integrated marketing communication (IMC), which involves a seamless blend of advertising, public relations, and sales promotion strategies.
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⢠Integrated Marketing Communication Strategy: Understanding the concept of IMC, developing integrated marketing communication strategies, and aligning them with business goals.
⢠Marketing Research and Analysis: Utilizing research methods and data analysis for effective marketing communication decisions.
⢠Advertising and Promotion Management: Designing and managing advertising and promotion campaigns, including traditional and digital channels.
⢠Public Relations and Reputation Management: Building and maintaining a positive public image, managing crises, and using PR tools effectively.
⢠Content Marketing and Storytelling: Developing content strategies, storytelling techniques, and creating engaging content for various platforms.
⢠Social Media and Influencer Marketing: Leveraging social media platforms, influencer marketing, and community management to enhance brand awareness and engagement.
⢠Data-Driven Marketing Communication: Analyzing data and implementing data-driven strategies to optimize marketing communication efforts.
⢠Marketing Communication Ethics and Compliance: Adhering to legal, ethical, and cultural considerations in marketing communication.
⢠Brand Management and Identity: Establishing, maintaining, and protecting brand identity through integrated marketing communication.
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