Undergraduate Certificate in Consumer Insights via Chatbot Interaction
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⢠Introduction to Consumer Insights via Chatbot Interaction — Understand the importance of consumer insights, the role of chatbots, and how the two intersect in today's digital landscape.
⢠Chatbot Design for Consumer Insights — Learn how to design and build chatbots that effectively gather consumer insights, including user experience (UX) and user interface (UI) best practices.
⢠Natural Language Processing (NLP) for Chatbots — Explore the techniques and technologies behind NLP, and how they enable chatbots to better understand and respond to user input.
⢠Data Analysis for Consumer Insights — Dive into the data analysis techniques and tools that are essential for turning chatbot interactions into meaningful consumer insights.
⢠Privacy and Security in Chatbot Interactions — Understand the legal and ethical considerations around collecting and storing consumer data, and learn how to build chatbots that prioritize privacy and security.
⢠Chatbot Evaluation and Optimization — Learn how to evaluate the performance of your chatbot and optimize it to better gather consumer insights over time.
⢠Real-world Applications of Consumer Insights via Chatbot Interaction — Explore the various industries and use cases where chatbots are effectively gathering consumer insights, including e-commerce, customer service, and market research.
⢠Emerging Trends in Chatbot Technology — Stay up-to-date on the latest developments and trends in chatbot technology, and learn how to leverage them to improve your consumer insights efforts.
⢠Ethics and Bias in Consumer Insights via Chatbot Interaction — Discuss the ethical considerations and potential biases that can arise when collecting consumer insights through chatbots, and learn how to address these challenges.
Note: This list of units is not exhaustive and can be modified or expanded to meet the specific needs of the undergraduate certificate program.
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