Undergraduate Certificate in Click-Through Rates for YouTube Ads
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⢠YouTube Advertising Overview: Understanding YouTube as an advertising platform, its benefits, and how it compares to other advertising platforms. ⢠Creating a YouTube Advertising Strategy: Identifying target audiences, setting measurable objectives, and selecting the right ad formats. ⢠Designing Effective YouTube Ads: Best practices for creating visually appealing and engaging ads that resonate with the target audience. ⢠YouTube Ad Formats: Exploring skippable, non-skippable, display, and bumper ads, and their respective use cases. ⢠YouTube Analytics: Using YouTube Analytics to track ad performance, measure click-through rates (CTR), and optimize campaigns. ⢠CTR Optimization Techniques: Techniques for improving CTR, including ad copywriting, thumbnail design, and A/B testing. ⢠Targeting and Retargeting Strategies: Utilizing audience targeting options, such as interests, demographics, and remarketing, to reach the right audience and improve CTR. ⢠YouTube Video SEO: Optimizing video content and metadata for discoverability, and increasing the chances of organic clicks. ⢠YouTube Ad Campaign Management: Best practices for managing and scaling YouTube ad campaigns, including budgeting, bidding, and scheduling.
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