Undergraduate Certificate in YouTube Ads for Event Promotion
-- ViewingNowThe Undergraduate Certificate in YouTube Ads for Event Promotion is a comprehensive course designed to meet the growing industry demand for digital marketing specialists. This certificate program equips learners with essential skills to create and manage effective YouTube ad campaigns for event promotion.
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⢠YouTube Advertising Fundamentals • Understanding YouTube Advertising • YouTube Ad Formats • YouTube Advertising Metrics
⢠Setting Up a Google Ads Account • Creating a YouTube Ad Campaign • Targeting and Audience Selection • Budgeting and Bidding Strategies
⢠Video Creation and Optimization for YouTube Ads • Storytelling and Engagement Techniques • Visual and Audio Elements • Call-to-Action Best Practices
⢠Event Promotion Strategies on YouTube • Pre-Event Hype • Livestreaming and Recaps • Community Building and Engagement
⢠Analyzing and Measuring YouTube Ad Performance • Key Metrics to Track • A/B Testing • Optimizing Ad Performance
⢠YouTube Advertising Policies and Compliance • Copyright Law • Age Restrictions • Community Guidelines
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