Postgraduate Certificate in Audience Growth via Email Campaigns
-- ViewingNowThe Postgraduate Certificate in Audience Growth via Email Campaigns is a comprehensive course designed to equip learners with the essential skills needed to excel in email marketing. This course emphasizes the importance of email campaigns in driving audience growth, engaging customers, and enhancing brand loyalty.
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⢠Email Campaign Strategy: Understanding the fundamentals of creating and implementing successful email campaigns, including audience segmentation, email design, and call-to-action.
⢠Email List Building: Techniques and best practices for building and growing an email list, including lead magnets, content upgrades, and social media integration.
⢠Email Marketing Automation: Leveraging automation tools to streamline email campaigns, including welcome series, abandoned cart emails, and post-purchase follow-ups.
⢠Email Analytics and Metrics: Measuring and analyzing email campaign performance using key metrics such as open rates, click-through rates, and conversion rates.
⢠Copywriting for Email Campaigns: Crafting compelling email copy that drives engagement and conversions, including subject lines, body copy, and calls-to-action.
⢠Deliverability and Email Spam Filters: Optimizing email deliverability and avoiding spam filters, including best practices for email list hygiene, authentication, and content.
⢠Integrating Email Campaigns with Social Media: Strategies for integrating email campaigns with social media platforms to amplify audience growth and engagement.
⢠Ethics and Compliance in Email Marketing: Understanding legal and ethical considerations in email marketing, including data privacy, spam laws, and email list building practices.
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