Undergraduate Certificate in Automated Email Metrics
-- ViewingNow<p>The Undergraduate Certificate in Automated Email Metrics is a comprehensive course designed to equip learners with essential skills in email marketing analytics. This certificate course is crucial in today's digital age, where email marketing is a significant part of any successful marketing strategy.
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⢠Email Metrics Fundamentals: Introduction to email metrics, understanding key performance indicators (KPIs), and setting up a measurement framework.
⢠Open Rates & Click-Through Rates (CTRs): Delving into the importance of open and click-through rates, analyzing the factors affecting these metrics, and strategies for improvement.
⢠Bounce Rates & Deliverability: Understanding email bounce rates, types of bounces, and how they impact deliverability. Exploring best practices for improving email deliverability.
⢠Conversion Rates & ROI: Measuring email marketing conversion rates, calculating return on investment (ROI), and using this data to optimize campaigns.
⢠List Growth & Management: Strategies for growing and managing email lists, including list segmentation, hygiene, and anti-spam regulations.
⢠Automation & Triggered Emails: Exploring email automation, triggered email campaigns, and their impact on metrics.
⢠A/B Testing & Optimization: Implementing A/B testing to optimize email campaigns, understanding statistical significance, and interpreting test results.
⢠Analytics Tools & Integrations: Overview of popular email analytics tools, integrating analytics with CRM and other marketing platforms.
⢠Data-Driven Decision Making: Leveraging email metrics for data-driven decision making, campaign optimization, and strategic planning.
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