Undergraduate Certificate in Marketing Research Principles
-- ViewingNowThe Undergraduate Certificate in Marketing Research Principles is a comprehensive course designed to equip learners with the essential skills required for success in the dynamic field of marketing research. This certificate course emphasizes the significance of data-driven decision-making, providing a solid foundation in marketing research principles and methodologies.
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⢠Marketing Research Foundations: Understanding the basics of marketing research, its role in marketing strategy, and the scientific methods used in data collection and analysis.
⢠Quantitative Research Methods: Learning how to design and implement quantitative marketing research studies, including survey design, sampling techniques, and statistical analysis.
⢠Qualitative Research Methods: Exploring qualitative research methods, such as focus groups, in-depth interviews, and ethnographic research, and their application in marketing research.
⢠Data Analysis and Interpretation: Understanding statistical methods and data visualization techniques to interpret and communicate marketing research findings.
⢠Market Segmentation and Targeting: Learning how to segment markets, target customer segments, and position products and services to meet customer needs.
⢠Consumer Behavior: Understanding consumer decision-making processes, motivations, and influences, and their impact on marketing research.
⢠Digital Marketing Research: Exploring the latest digital marketing research techniques, including social media listening, online surveys, and web analytics.
⢠Marketing Research Ethics: Understanding the ethical considerations in marketing research, including data privacy, informed consent, and research integrity.
Note: These units are not listed in any particular order and may vary based on the specific program or institution.
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