Professional Certificate in Pricing Theory and Applications
-- ViewingNowThe Professional Certificate in Pricing Theory and Applications is a comprehensive course that equips learners with essential skills for career advancement in pricing strategy and revenue management. This program covers critical pricing theories, techniques, and applications, enabling learners to make data-driven pricing decisions that maximize profitability and drive business growth.
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Unit 1: Introduction to Pricing Theory
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Unit 2: Pricing Strategies and Objectives
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Unit 3: Value-based Pricing
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Unit 4: Cost-plus Pricing
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Unit 5: Competitive Pricing in Market Analysis
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Unit 6: Dynamic Pricing and Demand-based Pricing
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Unit 7: Price Discrimination and Segmentation
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Unit 8: Pricing Psychology and Consumer Behavior
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Unit 9: Pricing and Promotion Strategies
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Unit 10: Pricing Metrics and Analytics
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