Undergraduate Certificate in Pricing for Customer Value
-- ViewingNowThe Undergraduate Certificate in Pricing for Customer Value is a course designed to equip learners with essential skills for career advancement in pricing strategy and management. This certificate program emphasizes the importance of pricing in today's business landscape, where companies must balance customer value and profitability.
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⢠Fundamentals of Pricing: Understanding the basics of pricing strategies, value-based pricing, cost-plus pricing, and competitive pricing.
⢠Customer Value Management: Identifying and measuring customer value, customer lifetime value, and strategies for creating and capturing customer value.
⢠Pricing Psychology: The role of psychology in pricing, including how customers perceive prices, price anchoring, and choice architecture.
⢠Price Segmentation and Differentiation: Techniques for segmenting customers, differentiating pricing, and implementing price discrimination.
⢠Pricing Analytics: Using data analysis and modeling to make pricing decisions, including price elasticity, price optimization, and conjoint analysis.
⢠Pricing in Distribution Channels: Understanding the impact of distribution channels on pricing, including channel conflict, pricing strategies for different channels, and online vs. offline pricing.
⢠Pricing for Services: Special considerations for pricing services, including cost allocation, activity-based pricing, and value-based pricing for services.
⢠Pricing Ethics and Compliance: Understanding the ethical and legal considerations in pricing, including pricing transparency, price gouging, and antitrust laws.
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