Graduate Certificate in Ecommerce Performance Marketing
-- ViewingNowThe Graduate Certificate in Ecommerce Performance Marketing is a comprehensive course that addresses the growing industry demand for experts in this field. With the rapid growth of ecommerce, performance marketing has become essential for businesses seeking to optimize their online presence and increase revenue.
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⢠Ecommerce Fundamentals: Understanding the basics of ecommerce, including business models, sales strategies, and customer experience.
⢠Performance Marketing Overview: Introduction to performance marketing, including key concepts, metrics, and strategies.
⢠Search Engine Marketing (SEM): Exploring SEM techniques, such as pay-per-click (PPC) advertising, keyword research, and ad copywriting.
⢠Search Engine Optimization (SEO): Learning SEO best practices, including on-page and off-page optimization, link building, and technical SEO.
⢠Social Media Marketing: Understanding how to leverage social media platforms to drive ecommerce sales and brand awareness.
⢠Email Marketing: Learning effective email marketing strategies, including list building, segmentation, automation, and analysis.
⢠Conversion Rate Optimization (CRO): Exploring CRO techniques, such as A/B testing, user experience (UX) design, and analytics.
⢠Affiliate Marketing: Understanding how to build and manage an affiliate marketing program to drive sales and revenue.
⢠Analytics and Reporting: Learning how to analyze ecommerce performance data, track key metrics, and create actionable reports.
Note: The exact course content and number of units may vary depending on the specific program and institution.
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