Undergraduate Certificate in Performance Marketing Research
-- ViewingNowThe Undergraduate Certificate in Performance Marketing Research is a comprehensive course designed to equip learners with essential skills for success in the rapidly evolving field of digital marketing. This certificate course emphasizes the importance of data-driven decision making, performance measurement, and optimization strategies that are critical in today's digital-first world.
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⢠Introduction to Performance Marketing: Understanding the basics of performance marketing, its importance, and the role it plays in the digital marketing landscape.
⢠Data Analysis for Performance Marketing: Learning the fundamentals of data analysis, data interpretation, and how to use data to make informed performance marketing decisions.
⢠Key Performance Indicators (KPIs) in Performance Marketing: Identifying the most important KPIs for performance marketing campaigns, and how to track and measure them.
⢠Search Engine Marketing (SEM): Understanding the ins and outs of SEM, including keyword research, ad copywriting, and landing page optimization.
⢠Social Media Advertising: Learning how to create and optimize social media advertising campaigns on platforms such as Facebook, Instagram, and LinkedIn.
⢠Email Marketing and Marketing Automation: Understanding the principles of email marketing, and how to use marketing automation tools to improve campaign performance.
⢠Affiliate Marketing: Learning how to build and manage successful affiliate marketing programs, including how to recruit and manage affiliates.
⢠Conversion Rate Optimization (CRO): Understanding the principles of CRO, and how to use A/B testing and other techniques to improve conversion rates.
⢠Mobile Marketing: Learning how to create and optimize mobile marketing campaigns, including mobile search, display, and app advertising.
⢠Ethics and Compliance in Performance Marketing: Understanding the ethical considerations and legal requirements for performance marketing, including privacy regulations and truth in advertising laws.
Note: The above list of units is not exhaustive, and may vary based on the specific needs and goals of the undergraduate certificate program.
Disclaimer: I do not provide any warranties or guarantees regarding the accuracy or completeness of the information provided.
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