Graduate Certificate in Market Strategy for Service Businesses
-- ViewingNowThe Graduate Certificate in Market Strategy for Service Businesses is a comprehensive course designed for professionals seeking to excel in service-oriented industries. This program emphasizes market strategy, essential for data-driven decision-making and sustainable business growth.
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• Market Research and Analysis – This unit covers the latest methodologies and tools for conducting comprehensive market research, analyzing market trends, and understanding customer needs and preferences. –
⢠Service Design Thinking – Students will learn how to apply design thinking principles to create innovative and customer-centric service offerings. –
⢠Pricing Strategies for Service Businesses – This unit explores various pricing strategies, such as value-based pricing, cost-plus pricing, and competition-based pricing, and their application in service businesses. –
⢠Digital Marketing for Service Businesses – Students will learn how to leverage digital marketing channels, such as social media, email marketing, and content marketing, to reach and engage their target audience. –
⢠Customer Relationship Management – This unit covers the best practices for managing customer relationships, including customer segmentation, targeting, positioning, and loyalty programs. –
⢠Sales Strategies for Service Businesses – Students will learn how to develop and implement effective sales strategies that align with their market positioning and target customers. –
⢠Service Innovation and Differentiation – This unit explores how service businesses can differentiate themselves from competitors by offering unique and innovative services that meet unmet customer needs. –
⢠Performance Metrics and Analytics for Service Businesses – Students will learn how to measure and analyze the performance of their market strategies using key performance indicators (KPIs) and data analytics tools. –
⢠Ethical Considerations in Market Strategy – This unit covers the ethical considerations that service businesses should keep in mind when developing and implementing their market strategies, such as privacy, transparency, and social responsibility. –
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