Postgraduate Certificate in Sales in Learning Materials.
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⢠<sales\_strategy/>: Understanding and developing effective sales strategies is crucial for success in any sales role. This unit covers the key components of sales strategies, including target market identification, value proposition development, and sales process optimization.
⢠<sales\_prospecting/>: Sales prospecting is the process of identifying and qualifying potential customers. This unit explores various prospecting techniques, including cold calling, email campaigns, and social selling. Students will learn how to develop a prospecting plan, manage their pipeline, and track their results.
⢠<relationship\_building/>: Building strong relationships with customers is key to success in sales. This unit covers the importance of trust, active listening, and effective communication in building and maintaining relationships. Students will learn how to identify customer needs, provide solutions, and handle objections.
⢠<sales\_negotiation/>: Sales negotiation is the process of reaching an agreement with a customer on the terms of a sale. This unit covers the key principles of negotiation, including preparation, communication, and concession management. Students will learn how to create a win-win situation for both the customer and the salesperson.
⢠<sales\_analytics/>: Sales analytics is the process of using data to inform sales decisions. This unit covers the key metrics used in sales analytics, including conversion rates, customer lifetime value, and sales forecasting. Students will learn how to use data to identify trends, make predictions, and optimize their sales strategies.
⢠<key\_account\_management/>: Key account management is the process of managing and growing strategic customer relationships. This unit covers the key components of key account management, including account planning, relationship building, and revenue growth. Students will learn how to identify and prioritize key accounts, create account plans, and track their progress.
⢠<sales\_leadership/>: Sales leadership is the process of leading and managing a sales team. This unit covers the key responsibilities of
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