Professional Certificate in eCommerce Market Analytics
-- ViewingNowThe Professional Certificate in eCommerce Market Analytics is a crucial course designed to equip learners with the essential skills needed to thrive in the rapidly growing eCommerce industry. This course is significant due to the increasing demand for data-driven decision-making in eCommerce businesses.
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⢠Introduction to eCommerce Market Analytics: Understanding the eCommerce landscape, the role of market analytics, and data-driven decision making.
⢠Data Collection Techniques: Utilizing web scraping tools, APIs, and third-party data providers for gathering eCommerce data.
⢠Data Cleaning and Preparation: Techniques and best practices to ensure data quality, consistency, and readiness for analysis.
⢠Exploratory Data Analysis (EDA): Identifying trends, patterns, and correlations using data visualization and statistical methods.
⢠Market Segmentation: Customer and market segmentation techniques to target specific customer groups and optimize marketing strategies.
⢠Competitive Analysis: Analyzing competitors, market share, pricing strategies, and competitive positioning.
⢠Product and Category Performance Analysis: Identifying top-performing and underperforming products, categories, and trends to inform product development and inventory management.
⢠Customer Analytics: Understanding customer behavior, preferences, and lifetime value using cohort analysis, RFM analysis, and other methods.
⢠Predictive Analytics: Utilizing machine learning and statistical models for demand forecasting, churn prediction, and customer lifetime value estimation.
⢠Data Storytelling and Communication: Presenting data insights and recommendations effectively to stakeholders.
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