Postgraduate Certificate in Market Demand Forecasting.
-- ViewingNowThe Postgraduate Certificate in Market Demand Forecasting is a comprehensive course that equips learners with crucial skills for career advancement in various industries. This certificate program focuses on teaching the latest methodologies and techniques in market demand forecasting, enabling learners to make informed business decisions and drive growth.
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⢠Market Research Techniques: Understanding various methodologies for gathering and analyzing market data, including surveys, focus groups, and competitive analysis.
⢠Statistical Analysis for Market Demand: Application of statistical methods to identify trends and patterns in historical market data, including regression analysis and time series analysis.
⢠Forecasting Models: Exploration of different forecasting models and techniques, such as econometric models, causal models, and judgmental forecasting.
⢠Market Segmentation and Positioning: Strategies for segmenting markets, targeting customer segments, and positioning products or services to meet customer needs.
⢠Demand Planning and Inventory Management: Techniques for managing inventory levels based on forecasted demand, including safety stock, lead time, and order quantities.
⢠New Product Forecasting: Approaches for forecasting demand for new products, including conjunctive forecasting and diffusion models.
⢠Monitoring and Evaluating Forecast Accuracy: Methods for monitoring and evaluating the accuracy of market demand forecasts, including tracking errors and bias.
⢠Technology Tools for Forecasting: Overview of software tools and technologies used for market demand forecasting, including Excel, R, and SAS.
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