Graduate Certificate in Portfolio Product Management
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⢠Portfolio Analysis and Management: This unit covers the analysis and management of a portfolio of products, including understanding the product lifecycle, market trends, and financial performance.
⢠Product Development and Innovation: This unit explores the process of developing and launching new products, including ideation, prototyping, testing, and commercialization. It also covers strategies for fostering innovation within an organization.
⢠Market Research and Analysis: This unit focuses on the principles and techniques of market research and analysis, including data collection and interpretation, target market segmentation, and competitive analysis. It also covers the use of market research tools and techniques.
⢠Financial Management for Product Managers: This unit covers the financial aspects of product management, including budgeting, pricing strategies, cost analysis, and profit and loss management. It also covers financial metrics and KPIs relevant to product management.
⢠Product Marketing and Go-to-Market Strategy: This unit explores the principles and practices of product marketing, including developing and executing go-to-market strategies, positioning and messaging, product launches, and demand generation. It also covers the use of marketing channels and tactics.
⢠Stakeholder Management and Communication: This unit covers the principles and practices of stakeholder management and communication, including building and maintaining relationships with internal and external stakeholders, communicating effectively, and managing expectations. It also covers the use of stakeholder analysis and management tools and techniques.
⢠Agile Product Management: This unit explores the principles and practices of agile product management, including scrum framework, user stories, sprint planning, and product backlog management. It also covers the role of the product owner and the benefits of agile methodologies for product management.
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