Graduate Certificate in SME Website Operations
-- ViewingNowThe Graduate Certificate in SME Website Operations is a specialized course designed to meet the growing industry demand for professionals who can effectively manage small and medium-sized enterprise (SME) websites. This certificate program equips learners with essential skills to plan, design, develop, and maintain SME websites that drive business growth and enhance customer engagement.
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⢠Website Design Fundamentals: Introduction to design principles, color theory, typography, and layout for small-to-medium enterprise (SME) websites. ⢠Front-End Web Development: HTML, CSS, and JavaScript for creating interactive and responsive SME websites. ⢠Content Management Systems (CMS): Overview and hands-on training with popular CMS platforms like WordPress, Joomla, and Drupal. ⢠E-commerce Solutions: Setting up and managing online stores using platforms like Shopify, WooCommerce, and Magento. ⢠Search Engine Optimization (SEO): Techniques for improving website visibility on search engines like Google and Bing. ⢠Social Media Integration: Leveraging social media platforms for SME website promotion and engagement. ⢠Analytics and Reporting: Utilizing tools like Google Analytics to track website performance and make data-driven decisions. ⢠Security Measures: Implementing best practices for SME website security, including SSL certificates, firewalls, and backups. ⢠Mobile Optimization: Techniques for ensuring SME websites are optimized for mobile devices and comply with Google's mobile-first indexing.
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