Postgraduate Certificate in Purposeful Employer Branding
-- ViewingNowThe Postgraduate Certificate in Purposeful Employer Branding is a comprehensive course designed for HR professionals, recruiters, and marketing specialists aiming to enhance their employer branding skills. This program emphasizes the importance of creating a powerful employer brand that aligns with the company's mission and values, thereby attracting and retaining top talent.
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⢠Employer Branding Strategy & Management: This unit will cover the development and execution of employer branding strategies to attract, engage and retain top talent. It will also focus on the management of employer branding initiatives and their impact on overall business performance.
⢠Understanding Target Audience & Personas: This unit will delve into the importance of understanding the target audience and creating personas for effective employer branding. It will cover research methods, data analysis and segmentation strategies to build accurate and actionable personas.
⢠Building a Strong Employer Brand Online: This unit will explore the various digital channels and tools available for building a strong employer brand. It will cover social media, employee advocacy, content marketing and online reputation management.
⢠Creating a Positive Candidate Experience: This unit will focus on the importance of creating a positive candidate experience and the role it plays in employer branding. It will cover best practices for recruitment marketing, interviewing, onboarding and employee communication.
⢠Measuring the Impact of Employer Branding: This unit will cover the key metrics and analytics used to measure the impact of employer branding initiatives. It will also explore the use of surveys, focus groups and other research methods to gather feedback and insights.
⢠Leveraging Employer Branding for Diversity & Inclusion: This unit will cover the role of employer branding in promoting diversity and inclusion in the workplace. It will explore the benefits of a diverse workforce and strategies for attracting and retaining underrepresented groups.
⢠Crisis Management & Recovery for Employer Branding: This unit will focus on how to manage and recover from a crisis that may impact the employer brand. It will cover best practices for communication, reputation management and rebuilding trust with key stakeholders.
⢠Legal & Ethical Considerations in Employer Branding: This unit will cover the legal and ethical considerations that must be taken into account when developing and implementing employer branding strategies. It will explore issues related to privacy, discrimination and false advertising.
⢠Creating a Culture of Employer Branding: This unit will focus on the importance of creating a culture of employer branding within the organization.
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