Postgraduate Certificate in Employer Branding for Talent Retention
-- ViewingNowThe Postgraduate Certificate in Employer Branding for Talent Retention is a crucial course designed to meet the growing industry demand for professionals who can build and maintain strong employer brands. This certification equips learners with essential skills to attract, engage, and retain top talent, thereby creating a competitive edge for organizations in the modern workforce.
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⢠Employer Branding Strategy – Understanding the fundamentals of employer branding and how to develop a successful strategy to attract and retain top talent.
⢠Recruitment Marketing – Leveraging marketing techniques to promote your employer brand and attract the right candidates.
⢠Candidate Experience – Optimizing the candidate journey from first touchpoint to onboarding to improve talent retention.
⢠EVP (Employee Value Proposition) Development – Creating a compelling EVP that resonates with your target audience and drives engagement.
⢠Internal Branding – Engaging and activating your employees to become brand ambassadors and advocates.
⢠Social Media & Online Reputation Management – Monitoring and managing your online presence to build a strong employer brand.
⢠Measuring Employer Brand Success – Tracking key metrics and KPIs to evaluate the effectiveness of your employer branding efforts.
⢠Diversity, Equity, and Inclusion (DEI) in Employer Branding – Building an inclusive employer brand that appeals to a diverse workforce.
⢠Legal and Ethical Considerations – Ensuring compliance with employment laws and ethical guidelines in employer branding practices.
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