Graduate Certificate in Sales Meeting Management
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⢠Sales Meeting Strategy: Understanding the importance of a well-defined sales meeting strategy, including objectives, agendas, and participant roles.
⢠Sales Meeting Preparation: Techniques for effective sales meeting preparation, including research, setting goals, and creating a compelling presentation.
⢠Building Rapport and Relationships: Strategies for building rapport and relationships with sales meeting participants, including active listening, asking thoughtful questions, and demonstrating empathy.
⢠Effective Communication in Sales Meetings: Techniques for clear and concise communication, including body language, tone of voice, and persuasive messaging.
⢠Handling Objections and Challenges: Methods for handling objections and challenges that may arise during sales meetings, including understanding the customer's perspective, reframing the conversation, and offering solutions.
⢠Closing Techniques: Techniques for effectively closing sales meetings, including summarizing key points, creating a sense of urgency, and asking for the sale.
⢠Follow-up and After-meeting Strategies: Strategies for following up with sales meeting participants after the meeting, including sending thank-you notes, providing additional information, and scheduling next steps.
⢠Sales Meeting Metrics and Analytics: Understanding the importance of tracking and measuring sales meeting success, including metrics such as conversion rates, sales quotas, and customer satisfaction scores.
⢠Leveraging Technology in Sales Meetings: Exploring the use of technology in sales meetings, including virtual meeting software, presentation tools, and customer relationship management (CRM) systems.
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