Postgraduate Certificate in Communicating Automotive Services
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⢠Automotive Communication Fundamentals: Understanding the basics of automotive communication, including common terminologies, technologies, and standards.
⢠Customer Relationship Management (CRM) in Automotive Services: Exploring the role of CRM in automotive services, including strategies for managing customer interactions and enhancing customer satisfaction.
⢠Effective Communication Skills for Automotive Professionals: Developing strong communication skills, including verbal, non-verbal, and written communication, to effectively engage with customers and colleagues.
⢠Marketing and Promotion in Automotive Services: Learning about marketing and promotion strategies specific to the automotive industry, including digital marketing, social media, and email marketing.
⢠Sales Techniques for Automotive Services: Understanding the sales process in automotive services, including prospecting, needs analysis, product presentation, and closing techniques.
⢠Automotive Service Advisor Training: Developing skills specific to the role of an automotive service advisor, including understanding automotive systems, diagnostic techniques, and customer service.
⢠Automotive Technical Writing: Learning about technical writing for the automotive industry, including writing service manuals, repair guides, and parts catalogs.
⢠Cross-Cultural Communication in Automotive Services: Understanding the importance of cross-cultural communication in the automotive industry, including strategies for communicating with diverse customers and colleagues.
⢠Legal and Ethical Considerations in Automotive Communication: Exploring legal and ethical considerations in automotive communication, including privacy concerns, disclosure requirements, and ethical standards.
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