Graduate Certificate in E-Business Sales
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⢠E-Business Sales Fundamentals: Understanding the basics of e-business sales, including key concepts, trends, and strategies.
⢠Digital Marketing for E-Business Sales: Exploring the role of digital marketing in e-business sales, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.
⢠E-Commerce Platforms and Tools: Examining the various e-commerce platforms and tools available for e-business sales, including Shopify, Magento, WooCommerce, and BigCommerce.
⢠Customer Relationship Management (CRM) for E-Business Sales: Understanding the importance of CRM in e-business sales, including best practices for managing customer relationships, sales funnels, and lead generation.
⢠Sales Analytics and Reporting: Learning how to use data and analytics to track and improve e-business sales performance, including metrics such as conversion rate, average order value, and customer lifetime value.
⢠Ethics and Legal Considerations in E-Business Sales: Exploring the ethical and legal considerations of e-business sales, including data privacy, intellectual property, and consumer protection laws.
⢠International E-Business Sales: Understanding the unique challenges and opportunities of selling products and services online in international markets, including cultural differences, language barriers, and logistics.
⢠Emerging Trends in E-Business Sales: Staying up-to-date with the latest trends and innovations in e-business sales, including mobile commerce, voice commerce, and virtual reality commerce.
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