Postgraduate Certificate in Mandarin for Market Research
-- ViewingNowThe Postgraduate Certificate in Mandarin for Market Research is a specialized course designed to meet the growing industry demand for professionals with linguistic and cultural competence in Mandarin. This certificate course emphasizes the importance of Mandarin language skills in the global market research industry, where China plays a significant role.
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⢠Mandarin Phonetics and Tones: An in-depth exploration of Mandarin pronunciation, including initials, finals, and the four tones.
⢠Basic Mandarin Grammar: A comprehensive review of fundamental Mandarin grammar rules and structures, including sentence patterns, particles, and aspects.
⢠Mandarin Vocabulary Building: A targeted expansion of vocabulary related to market research, consumer behavior, and market trends.
⢠Business Communication in Mandarin: Mastering professional and polite expressions, email and report writing, and telephone etiquette in Mandarin.
⢠Listening and Speaking Skills for Market Research: Focused practice on listening to and participating in Mandarin discussions, meetings, and interviews in the market research context.
⢠Reading and Writing Skills for Market Research: Enhance reading comprehension of Mandarin texts related to market research and improve writing abilities for various professional purposes.
⢠Chinese Culture and Society: A broader understanding of Chinese culture, traditions, values, and social norms to provide a context for market research and analysis.
⢠Case Studies of Market Research in China: Analysis of real-world market research projects conducted in China, reviewing strategies, methodologies, and outcomes.
⢠Data Analysis and Presentation in Mandarin: Techniques for interpreting and presenting data in Mandarin, including the use of charts, graphs, and visual aids.
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