Undergraduate Certificate in CIMA Sage for Tourism Management
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⢠Tourism Industry Overview: Exploring the size, scope, and structure of the global and domestic tourism industry. Understanding the importance of tourism for economic development and job creation.
⢠Tourism Marketing Strategies: Learning the key principles of marketing in the tourism context. Emphasizing on market research, segmentation, targeting, and positioning.
⢠Sustainable Tourism Development: Examining the role of sustainable tourism in preserving cultural and natural heritage. Understanding the principles of ecotourism, responsible travel, and community-based tourism.
⢠Tourism Operations Management: Delving into the operational aspects of tourism businesses. Covering topics such as capacity management, quality control, and customer service.
⢠Financial Management for Tourism: Understanding the financial principles and practices relevant to tourism businesses. Learning how to prepare financial statements, budgets, and cash flow forecasts.
⢠Tourism Policy and Planning: Exploring the role of government and private sector in tourism policy and planning. Understanding the impact of tourism on local communities and the environment.
⢠Tourism Information Systems: Examining the role of technology in tourism. Learning about the different types of tourism information systems and their applications.
⢠Tourism Event Management: Delving into the principles and practices of tourism event management. Covering topics such as event planning, marketing, and evaluation.
⢠Cultural Tourism Management: Understanding the role of culture in tourism. Exploring the challenges and opportunities of cultural tourism development.
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