Postgraduate Certificate in Customer-driven Innovation
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⢠Innovation Foundations: Understanding the concept of innovation, its importance, and the role of customer-driven innovation in business growth.
⢠Customer Insights and Analysis: Techniques for gathering and analyzing customer feedback, identifying customer needs, and using this information to drive innovation.
⢠Design Thinking for Innovation: Applying design thinking principles to customer-driven innovation, including empathy, ideation, prototyping, and testing.
⢠Innovation Strategy: Developing a clear innovation strategy that aligns with the overall business strategy and meets customer needs.
⢠Collaborative Innovation: Techniques for fostering a culture of innovation within teams and across the organization, including collaboration with customers and partners.
⢠Innovation Metrics and Measurement: Establishing metrics to measure the success of innovation initiatives, tracking progress, and making data-driven decisions.
⢠Innovation Leadership: Developing leadership skills necessary to drive innovation, including communication, motivation, and change management.
⢠Innovation and Digital Transformation: Understanding the role of digital technologies in enabling innovation and transforming business models.
⢠Innovation Case Studies: Examining real-world examples of successful customer-driven innovation and analyzing the key success factors.
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