Professional Certificate in Media Buying: Traditional vs Digital

-- ViewingNow

The Professional Certificate in Media Buying: Traditional vs Digital is a comprehensive course designed to equip learners with the essential skills needed to excel in media buying in today's rapidly evolving media landscape. This course is crucial for professionals looking to advance their careers in media planning, advertising, marketing, or communications.

4.0
Based on 6,309 reviews

7,735+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

이 과정에 대해

With the increasing demand for digital media buying, this course offers a unique opportunity to gain a deep understanding of both traditional and digital media buying strategies, tools, and techniques. Learners will acquire hands-on experience in planning, negotiating, and executing media buys across various platforms, including print, radio, television, and digital media. By completing this course, learners will be able to demonstrate proficiency in media buying best practices, audience targeting, campaign measurement, and optimization, making them highly valuable to potential employers. This course is a must-take for anyone looking to stay competitive and advance their career in media buying.

100% 온라인

어디서든 학습

공유 가능한 인증서

LinkedIn 프로필에 추가

완료까지 2개월

주 2-3시간

언제든 시작

대기 기간 없음

과정 세부사항

• Unit 1: Introduction to Media Buying
• Unit 2: Traditional Media Buying: Overview and Key Concepts
• Unit 3: Digital Media Buying: Overview and Key Concepts
• Unit 4: Media Planning: Understanding Target Audiences
• Unit 5: Traditional Media Buying: Techniques and Strategies
• Unit 6: Digital Media Buying: Techniques and Strategies
• Unit 7: Media Buying Metrics and Analytics
• Unit 8: Programmatic Advertising: Automated Media Buying
• Unit 9: Cross-Channel Media Buying: Integrating Traditional and Digital
• Unit 10: Future Trends in Media Buying

경력 경로

In the ever-evolving media landscape, media buying has become an essential role for modern businesses. The primary responsibility of media buyers is to negotiate and purchase optimal advertising space across various media channels. With the shift from traditional to digital media consumption, the demand for media buying skills has changed considerably. This section highlights these changes using a 3D pie chart showcasing job market trends for traditional vs. digital media buying roles in the UK. The media buying landscape has witnessed a significant transformation in recent years. Traditional media buying, which focuses on purchasing advertising space in print, radio, or television, has experienced a decline due to the increasing popularity of digital media. On the other hand, digital media buying, which involves purchasing ad space on social media platforms, search engines, and other online channels, has gained traction and is now in high demand. To illustrate this shift, our 3D pie chart uses data from recent job market trends in the UK. The chart reveals that digital media buying represents 75% of the market, whereas traditional media buying has dwindled to 25%. This data emphasizes the need for professionals to adapt their skillsets to the ever-changing media landscape. In summary, this 3D pie chart demonstrates the significant shift in the media buying landscape from traditional to digital media channels in the UK job market. With digital media buying accounting for a majority of the market, professionals seeking to enter or advance in this field should consider honing their digital media buying skills to meet industry demands.

입학 요건

  • 주제에 대한 기본 이해
  • 영어 언어 능숙도
  • 컴퓨터 및 인터넷 접근
  • 기본 컴퓨터 기술
  • 과정 완료에 대한 헌신

사전 공식 자격이 필요하지 않습니다. 접근성을 위해 설계된 과정.

과정 상태

이 과정은 경력 개발을 위한 실용적인 지식과 기술을 제공합니다. 그것은:

  • 인정받은 기관에 의해 인증되지 않음
  • 권한이 있는 기관에 의해 규제되지 않음
  • 공식 자격에 보완적

과정을 성공적으로 완료하면 수료 인증서를 받게 됩니다.

왜 사람들이 경력을 위해 우리를 선택하는가

리뷰 로딩 중...

자주 묻는 질문

이 과정을 다른 과정과 구별하는 것은 무엇인가요?

▼

과정을 완료하는 데 얼마나 걸리나요?

▼

WhatSupportWillIReceive

▼

IsCertificateRecognized

▼

WhatCareerOpportunities

▼

언제 코스를 시작할 수 있나요?

▼

코스 형식과 학습 접근 방식은 무엇인가요?

▼

코스 수강료

가장 인기
뚠뼸 경로: GBP £140
1개월 내 완료
가속 학습 경로
  • 죟 3-4시간
  • 쥰기 인증서 배송
  • 개방형 등록 - 언제든지 시작
Start Now
표준 모드: GBP £90
2개월 내 완료
유연한 학습 속도
  • 죟 2-3시간
  • 정기 인증서 배송
  • 개방형 등록 - 언제든지 시작
Start Now
두 계획 모두에 포함된 내용:
  • 전체 코스 접근
  • 디지털 인증서
  • 코스 자료
올인클루시브 가격 • 숨겨진 수수료나 추가 비용 없음

과정 정보 받기

상세한 코스 정보를 보내드리겠습니다

회사로 지불

이 과정의 비용을 지불하기 위해 회사를 위한 청구서를 요청하세요.

청구서로 결제

경력 인증서 획득

샘플 인증서 배경
PROFESSIONAL CERTIFICATE IN MEDIA BUYING: TRADITIONAL VS DIGITAL
에게 수여됨
학습자 이름
에서 프로그램을 완료한 사람
London School of International Business (LSIB)
수여일
05 May 2025
블록체인 ID: s-1-a-2-m-3-p-4-l-5-e
이 자격증을 LinkedIn 프로필, 이력서 또는 CV에 추가하세요. 소셜 미디어와 성과 평가에서 공유하세요.
SSB Logo

4.8
새 등록
→ 과정 보기