Professional Certificate in Digital Product Lifecycle Management
-- ViewingNowThe Professional Certificate in Digital Product Lifecycle Management is a comprehensive course designed to empower learners with the essential skills required to thrive in today's digital product development landscape. This course is of paramount importance as it bridges the gap between traditional product management and digital transformation, providing a robust understanding of product development, launch, and optimization in the digital age.
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⢠Digital Product Strategy: This unit covers the development of a comprehensive digital product strategy, including market research, competitive analysis, and user experience design.
⢠Digital Product Development: This unit explores the various methods and frameworks for digital product development, such as Agile and Scrum, and the tools and technologies used in the process.
⢠Digital Product Testing and Quality Assurance: This unit focuses on the importance of testing and quality assurance in the digital product lifecycle, including functional and non-functional testing, automation, and continuous integration/continuous delivery (CI/CD).
⢠Digital Product Launch and Marketing: This unit covers the launch and marketing of digital products, including go-to-market strategies, product positioning, and demand generation campaigns.
⢠Digital Product Analytics and Optimization: This unit explores the use of data and analytics to optimize digital products, including A/B testing, user behavior analysis, and conversion rate optimization.
⢠Digital Product Lifecycle Management Tools: This unit introduces various tools and platforms used in digital product lifecycle management, such as project management tools, version control systems, and customer relationship management (CRM) systems.
⢠Digital Product Innovation and Ideation: This unit focuses on the generation and development of new ideas for digital products, including design thinking, user story mapping, and prototyping.
⢠Digital Product Governance and Compliance: This unit covers the legal and regulatory considerations in digital product lifecycle management, including data privacy, security, and accessibility.
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