Postgraduate Certificate in Business Sales Customer Acquisition

•  Customer Acquisition Strategies: Understanding the fundamentals of customer acquisition and developing effective strategies for acquiring new customers.
•  Sales Management: Learning the principles of sales management, including planning, organizing, leading, and controlling sales activities.
•  Marketing for Business Sales: Exploring marketing strategies that support business sales, including market research, product development, and branding.
•  Digital Sales and Marketing: Examining the role of digital channels in modern business sales, including social media, email marketing, and content marketing.
•  Customer Relationship Management: Understanding the importance of managing customer relationships, including customer service, loyalty, and retention.
•  Sales Analytics: Learning how to use data to inform sales strategies, including sales forecasting, target setting, and performance measurement.
•  Sales Negotiation and Closing Techniques: Developing the skills needed to negotiate effectively and close deals with potential customers.
•  Ethics in Business Sales: Examining ethical considerations in business sales, including compliance, transparency, and integrity.
•  B2B Sales Strategies: Exploring the unique challenges and opportunities of selling to businesses, including account-based marketing and sales enablement.
•  Sales Leadership and Team Management: Learning how to lead and manage sales teams, including motivation, coaching, and performance management.