Undergraduate Certificate in Retail eCommerce Conversion
-- ViewingNowThe Undergraduate Certificate in Retail eCommerce Conversion is a compact, industry-focused program designed to equip learners with essential skills for success in the rapidly growing eCommerce sector. This course highlights the importance of optimizing online shopping experiences to increase conversion rates, driving revenue and growth for businesses.
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⢠E-commerce Fundamentals: Understanding the basics of e-commerce, including business models, key players, and market trends.
⢠User Experience (UX) Design: Learning the principles of UX design to optimize the customer journey and increase conversion rates.
⢠Web Analytics: Analyzing website traffic and user behavior to identify opportunities for improvement and optimization.
⢠Conversion Rate Optimization (CRO): Techniques and strategies for improving conversion rates, including A/B testing, personalization, and persuasive design.
⢠Search Engine Optimization (SEO): Best practices for optimizing website content and structure for search engines to increase visibility and traffic.
⢠Email Marketing: Designing and implementing effective email campaigns to drive conversions and build customer loyalty.
⢠Social Media Marketing: Leveraging social media platforms to increase brand awareness, engage with customers, and drive conversions.
⢠Mobile Commerce: Understanding the unique opportunities and challenges of mobile commerce and optimizing the mobile customer experience.
⢠Payment Gateways and Security: Implementing secure payment gateways and protecting customer data to build trust and increase conversions.
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