Graduate Certificate in Intelligence-driven Retail Strategies
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⢠Intelligence Gathering for Retail: An introduction to the methods and tools used to gather data in the retail industry, including market research, customer analytics, and competitive intelligence.
⢠Data Analysis for Retail Decision Making: This unit covers data analysis techniques and how they can be used to inform retail strategies, including segmentation, targeting, and positioning.
⢠Predictive Analytics in Retail: An exploration of predictive analytics and its applications in retail, including demand forecasting, inventory management, and pricing optimization.
⢠Retail Customer Relationship Management (CRM): An overview of CRM systems and how they can be used to manage customer relationships and drive customer loyalty in the retail industry.
⢠Retail Marketing Strategies: An examination of various marketing strategies used in the retail industry, including digital marketing, social media marketing, and content marketing.
⢠Retail Operations Management: This unit covers the principles of retail operations management, including supply chain management, store operations, and loss prevention.
⢠Retail Technology and Innovation: An overview of the latest technologies and innovations in the retail industry, including artificial intelligence, virtual reality, and the Internet of Things (IoT).
⢠Ethics and Compliance in Retail: An exploration of the ethical and legal considerations in the retail industry, including data privacy, consumer protection, and labor laws.
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