Graduate Certificate in Retail Customer Perception
-- ViewingNowThe Graduate Certificate in Retail Customer Perception is a crucial course designed to enhance the understanding of customer perception in the retail industry. With the growing importance of customer experience, this program focuses on developing essential skills to measure, analyze, and improve customer satisfaction, leading to increased business profitability.
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⢠Customer Perception in Retail: An Introduction to the key concepts, theories and best practices in understanding and shaping customer perception in retail settings.
⢠Customer Experience Management: Techniques and strategies for managing and optimizing the customer experience, including customer journey mapping, touchpoint analysis, and service blueprinting.
⢠Retail Branding and Positioning: Understanding the role of branding and positioning in shaping customer perception, and how to build and maintain a strong retail brand.
⢠Customer Analytics for Retail: The use of data and analytics to gain insights into customer behavior, preferences and perceptions, and how to use this information to inform decision making.
⢠Customer Service and Engagement: Strategies for delivering exceptional customer service, building customer loyalty and engagement, and managing customer complaints and feedback.
⢠Visual Merchandising and Store Design: The role of visual merchandising and store design in shaping customer perception, and how to create effective and engaging retail environments.
⢠Digital Retail and E-commerce: Understanding the unique challenges and opportunities of digital retail and e-commerce, and how to create effective and engaging online customer experiences.
⢠Ethics and Compliance in Retail: An overview of the ethical and legal considerations that retailers must be aware of when shaping customer perception, including data privacy, advertising standards, and accessibility.
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