Professional Certificate in Multilingual Ecommerce Strategy
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⢠Multilingual Ecommerce Fundamentals – Understanding the basics of multilingual ecommerce, including the importance of language in online sales, and the benefits of expanding into international markets. ⢠Market Research for Multilingual Ecommerce – Learning how to conduct market research to identify potential international markets, assess demand, and understand cultural differences. ⢠Multilingual Ecommerce Localization – Exploring best practices for localizing ecommerce websites, including translation, currency, and payment options. ⢠Multilingual SEO & SEM Strategies – Understanding how to optimize ecommerce websites for search engines in multiple languages, including keyword research, on-page optimization, and paid advertising. ⢠Social Media and Content Marketing for Multilingual Ecommerce – Learning how to use social media and content marketing to reach and engage customers in different languages and cultures. ⢠Multilingual Customer Service and Support – Understanding the importance of providing multilingual customer service and support, including best practices for handling customer inquiries and complaints in different languages. ⢠Payment and Fraud Management for Multilingual Ecommerce – Exploring payment gateways, fraud detection, and chargeback management for multilingual ecommerce. ⢠Multilingual Ecommerce Analytics and Reporting – Learning how to track and analyze multilingual ecommerce performance, including website traffic, conversion rates, and sales data. ⢠Legal and Regulatory Considerations for Multilingual Ecommerce – Understanding the legal and regulatory requirements for multilingual ecommerce, including data privacy, consumer protection, and taxation.
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