Undergraduate Certificate in Psychological Pricing Strategies
-- ViewingNowThe Undergraduate Certificate in Psychological Pricing Strategies is a comprehensive course that bridges the gap between psychology and economics. This course is vital in today's competitive business landscape, where understanding consumer behavior is key to successful pricing strategies.
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⢠Introduction to Psychological Pricing Strategies: An overview of the course, its objectives, and the foundation of psychological pricing and its importance in marketing.
⢠Behavioral Economics: Understanding the concepts of behavioral economics and how they influence consumer decision-making.
⢠Price Perception and its Impact on Consumer Behavior: Examining the factors that affect price perception and how they influence consumer choices.
⢠Price Psychology Techniques: An in-depth analysis of pricing tactics such as charm pricing, anchoring, and reference pricing.
⢠Pricing Strategies in Competitive Markets: Exploring how to use psychological pricing to compete effectively in various market conditions.
⢠Consumer Emotion and Pricing: Investigating the role of emotions in consumer responses to pricing and its implications for businesses.
⢠Ethical Considerations in Psychological Pricing: Examining the ethical concerns around psychological pricing and the importance of maintaining consumer trust.
⢠Pricing Analytics: The use of data and analytics in determining and refining psychological pricing strategies.
⢠Designing and Implementing a Psychological Pricing Strategy: Practical guidance on creating and implementing a psychological pricing strategy for a business.
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