Graduate Certificate in Hotel Business Survival Principles
-- ViewingNowThe Graduate Certificate in Hotel Business Survival Principles is a crucial course designed to equip learners with essential skills to thrive in the highly competitive hotel industry. This program focuses on teaching practical strategies and principles that can help hotels survive and succeed during challenging economic times.
4,995+
Students enrolled
GBP £ 140
GBP £ 202
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• Hotel Revenue Management: This unit will cover the key principles of revenue management in the hotel industry, including demand forecasting, pricing strategies, and inventory control.
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• Crisis Management for Hotels: This unit will teach students how to develop and implement effective crisis management plans for their hotels, including communication strategies, emergency response protocols, and recovery efforts.
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• Financial Management for Hotels: This unit will focus on the financial management of hotels, including budgeting, financial reporting, cost control, and financial analysis.
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• Digital Marketing for Hotels: This unit will cover the key principles of digital marketing in the hotel industry, including search engine optimization (SEO), social media marketing, email marketing, and online reputation management.
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• Hotel Sales and Marketing: This unit will teach students how to develop and implement effective sales and marketing strategies for their hotels, including market research, competitive analysis, target marketing, and sales techniques.
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• Sustainable Hotel Operations: This unit will focus on the principles of sustainable hotel operations, including waste management, water conservation, energy efficiency, and sustainable purchasing.
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• Human Resource Management for Hotels: This unit will cover the key principles of human resource management in the hotel industry, including recruitment and selection, training and development, performance management, and employee relations.
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• Guest Service Management: This unit will teach students how to deliver exceptional guest service in the hotel industry, including front office operations, housekeeping, food and beverage service, and guest feedback management.
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• Legal and Ethical Issues in the Hotel Industry: This unit will cover the legal and ethical issues facing the hotel industry, including employment law, contract law, intellectual property law, and data privacy.
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